Is Franchising Profitable in Australia?

If you’re wondering whether franchising is a profitable path in Australia, the short answer is yes — but it depends on how you approach it.

Franchising remains one of the most popular business models in the country, with over 90,000 franchise units and an industry value exceeding $172 billion. That’s a strong indicator of market demand — but success is never automatic.

So what separates a profitable franchise from one that struggles?

Profitability often comes down to four core factors:

• Strong operational systems that underpin consistency

• Ongoing support from the franchisor and wider network

• Smart, localised marketing strategies

• A good fit between the franchise model and the owner’s capabilities

When these elements are in place, franchising can offer a stable and scalable income stream — often with lower risk than starting an independent business.

Thinking of starting or expanding a franchise in Western Australia?
FranchisingWA helps potential and existing franchisees assess business models, prepare for growth, and connect with trusted networks. Whether you’re exploring your first franchise or looking to scale, our team provides the tools and guidance to support long-term success.

Visit franchisingwa.com.au to find out more.