Are You Maximising Your Local Reach?

For franchisees, local visibility isn’t optional—it’s essential. A strong local presence drives foot traffic, builds brand loyalty, and directly impacts your bottom line. Yet too often, local marketing efforts are rushed, unstrategic, or underutilised. That’s where we come in.

FranchisingWA’s Local Area Marketing Service is designed to help franchisees take control of their local reach with a clear, tailored plan that delivers real results.

Why Local Area Marketing Matters

Most franchise agreements already require franchisees to allocate a portion of their revenue to local marketing. But spending that budget without a solid strategy can be a missed opportunity. Local Area Marketing (L.A.M.) is about more than just advertising—it’s about connecting with your local audience in ways that matter.

Our Local Area Marketing Plans (LAMPs) are data-driven, flexible, and built around your business goals. We help you turn your marketing spend into measurable growth.

What You’ll Gain from a Strong LAMP

• Targeted promotion in your community

• Increased foot traffic and customer engagement

• Higher profitability from smarter spend

• Actionable insights to guide future campaigns

We also provide the tools to measure performance, so you’re not just spending—you’re investing.

Designed for Franchise Success

Franchisors know that strong local performance drives national growth. When individual locations thrive, the network becomes stronger as a whole. Our LAM service supports this vision by giving franchisees the clarity and structure they need to build sustainable local marketing success.

Whether you’re launching your first campaign or need to overhaul your current approach, we’ll help you create a marketing plan that works—and keeps working as your business evolves.

Let’s grow together.

Get in touch today: franchisingwa.com.au/contact