MARK FERNANDEZ
Certified Franchise Executive
Founder & CEO, FranchisingWA
From Our CEO…
We’re pleased to announce that the FranchisingWA Australian Franchise Conference 2026 will be held on Wednesday 16th September 2026 at Beaumonde On The Point, East Perth.
This year’s theme, Innovate. Integrate. Elevate. speaks to the momentum and mindset required to lead in today’s franchise landscape.
It starts with innovation, not just adopting new tools or technology, but rethinking the way we do business. From customer experience to franchisee support, innovation is about staying relevant and responsive in a fast-changing market.
But innovation only works when it's integrated.
Integrate means bringing your network with you. Aligning systems, streamlining operations, and embedding change through franchisee engagement, structured training, and clear communication. It’s about making sure head office, franchisees, and frontline teams are all moving in the same direction - with the same tools, language, and expectations.
Once that foundation is in place, you’re in a position to elevate.
Elevate is about raising the bar. Leading your category. Becoming the franchise others benchmark against. Whether it’s growth, brand recognition, or customer satisfaction - this is about setting your business apart and stepping confidently into industry leadership. The Australian Franchise Conference 2026 is designed to help you get there - with expert insights, real-world strategies, and networking opportunities across the franchising community.
We’ll also be hosting the WA FranchisingWA Gala Awards Night on the night of the 16th September - a celebration of the 2026 Industry Awards, featuring a two-course dinner, live music, and dancing. It’s a night to recognise excellence, reward achievement, and enjoy the company of your peers.
I look forward to seeing you there, and to what you’ll achieve as you innovate, integrate and elevate in the year ahead.
Mark Fernandez
Certified Franchise Executive
Founder & CEO, FranchisingWA
Conference Speakers
Speaker announcements coming soon!
FranchisingWA Australian Franchise Conference
-
Wednesday
16th September 2026
Beaumonde on the Point
Theme: ‘Innovate. Integrate. Elevate.’
Our Sponsors
For Conference Sponsorship Opportunities, please contact us at admin@franchisingwa.com.au or call us direct on on 08 9228 9812
Terms and Conditions
Full refunds are available 20 days prior to the event. A refund valued at 50% of the ticket price can be issued 10 days prior to the event. Any notice less than 10 days will result in no refund for cancellation.
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